The Greatest Gift

Father’s Day 2021

Our partnership with Great Northern Brewing Co enabled kids to send their Dad a personalised instant digital gift this Father’s Day, despite many Aussies being in lockdown during this time. Here’s a round up of media reviews:

Campaign Brief

https://campaignbrief.com/great-northern-brewing-co-launches-new-fathers-day-campaign-via-tbwasydney/

Mumbrella

https://mumbrella.com.au/great-northern-grapples-with-a-dad-ageing-in-fathers-day-campaign-701102

AdNews

https://www.adnews.com.au/campaigns/great-northern-brewing-co-celebrates-dads-via-tbwa-sydney

B&T

https://www.bandt.com.au/tbwasydney-launches-heartwarming-fathers-day-campaign-for-great-northern-brewing-co/

BrewsNews

https://www.brewsnews.com.au/2021/08/30/great-northern-launches-fathers-day-website/

Drinks Digest

https://drinksdigest.com/2021/09/01/great-northern-moving-fathers-day-ad/?utm_source=rss&utm_medium=rss&utm_campaign=great-northern-moving-fathers-day-ad

Insights

Aug 2021

What if there was no cut off date to fulfil Father’s Day gift orders? How many more sales could retailers make? Using Gift flick technology there is now no end date to online shopping for gift occasions. 

Gift flick is an innovative e-commerce plug in that enables consumers to send any product in an e-tailers store as a personalised gift that’s digitally ‘wrapped’ and can be delivered instantly, while the physical item is in transit.  

Gifts are revealed within a gift flick® gift story that features a personalised message, photo or video which are cleverly integrated into an animated or filmed story. Experience the gift story we created with Great Northern Brewing Co for Father’s Day at https://vimeo.com/590476683

“We wanted to create a digital gift receiving experience that offers the same kind of emotive, personalised sentiment that comes across when you hand someone a gift in person." says Helen Marsh gift flick Co-Founder and CMO. “The same digital wrapping and delivery experience also works for digital gift vouchers, significantly enhancing the gift receiving experience, compared to what exists today which in essence is a typically boring email or pdf”.

Sept 2021

Aus Post e-commerce collections pause: how other brands are circumventing reliance on logistics companies to ship gifts this Father's Day

As Australia Post pauses parcel collections from e-commerce retailers over the next few days due to the worsening Covid-19 outbreak, gift flick® offer retailers an alternative solution. Using our e-commerce plugin, consumers can send any product in an e-tailers store as a personalised gift that’s digitally ‘wrapped’ and can be delivered instantly, while the physical item is in transit. 

The perfect solution to ensure Dads all over Australia won’t be disappointed on Father’s Day this Sunday!  

Gifts are revealed within a gift flick® gift story that features a personalised message, photo or video which are cleverly integrated into an animated or filmed story.  Experience the gift story we created with Great Northern Brewing Co for Father’s Day at https://vimeo.com/590476683