Country Road – who are ‘always on’ partners of gift flick® – are enjoying great success using the platform, with Christmas and Mother’s Day campaigns delivering 20 x ROI in sales. The dedicated gift flick® customer eDM at Christmas received 20% above benchmark engagement and more than 1m views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift.

Country Road Marketing Communications Manager, Charlie Watt, said:

“The brilliance of gift flick® is twofold: the way in which our customers can now quickly and easily send a personalised gift message digitally to their loved ones using the social platform of their choice; and the benefit for our brand of an additional marketing channel to share our latest creative communications directly with customers. The opportunities for one-to-one story telling through gift flick® gift stories are endless, and we're excited about this new opportunity.”

A year-round gifting problem solver for both consumers and retailers alike

From birthdays to anniversaries, Christmas to Lunar New Year, graduations to new baby celebrations, gift flick® is the perfect solution for those that leave gift shopping to the very last minute or are unable to see their loved ones in person.

Create and send a gift flick® for free today!

As with any new technology the easiest way to evaluate whether it could be of use to you is to try it out. Jump online to create and personalise your own gift story using gift flick®technology, simply click here.

Getting started with gift flick® is easy

From a tech perspective, gift flick® is incredibly easy to set up. Built as a lightweight API, gift flick® servers do all the work so there’s no impact to website loading times and the experience is embedded entirely within the existing customer purchase journey. The gift flick® team can integrate the technology into existing e-commerce platforms in as little as just one week.