The gift flick® team is pleased to report our API is proving a huge success with retail partners and our results with cornerstone clients, like Country Road, has seen the business grow more than five-fold.

Adore Beauty, Country Road, David Jones, Kitchen Warehouse, Mimco, Minimax, Red Balloon, Samsonite, Wine Selectors and Witchery are just some of the names to have joined the growing roster.

gift flick® plugs seamlessly into a retailers’ ecommerce platforms to enable customers to create personal ‘gift story’ videos and digital gift reveals that they send themselves

The video creation is given to the gifter as a URL for them to send whenever they like – and through whatever communication channel: text message, email, social media messaging… with the gift fulfilment happening as any normal online purchase would.

See Zöe Foster Blake’s skin care brand Go-To Skin Care’s gift flick here

Co-Founder and CMO, Helen Marsh, says retailers are appreciating how gift flick® solves a genuine pain point for customers who may only remember a key date when it arrives or may be challenged by shipping deadlines – highly applicable at Christmas.

“While gift flick® has enjoyed a big influx of partners coming onboard in the lead up to Christmas, most of gift flick®‘s partners are using the platform for evergreen gifting and stay with us beyond seasonal campaigns.

“Christmas or Mother’s Day come once a year – but we all know birthdays, anniversaries, weddings, new babies, congratulations and condolences happen every day of the year.

“Which is why, when you get your Facebook alert that it’s someone’s birthday and have that dreaded ‘OFITF’ (oh f*ck I totally forgot) moment gift flick® can help you have a thoughtful gifting experience in someone’s inbox within minutes.

“It’s also an opportunity for creatives to play with a new executional channel. While the customer is given a URL to gift, the experience for the received is a ‘gift story’ that is very much in line with the branding of the retailer.

“Our first campaign was with Great Northern Brewing for Father’s Day last year and TBWA were able to tie in their beautiful emotive campaign centred around spending time with dad into an execution of gifting and sending personal videos to underscore that emotional connection.

“We love that gift flick® is adding to business’ bottom lines by enabling them to make the online gifting experience so much more personalised and consumer-led. It’s an enhanced experience to get a text or email from your loved one with a personal video message than it is to get a corporate email from a retailer in your inbox – and clever retailers know this.”

“With 82% of Country Road’s gift flick® business happening outside of peak seasonal gifting periods and 92% of gift flick®s involving physical gift reveals rather than nominal vouchers, we’re filling a genuine gap in the market with a unique solution.” Marsh concludes.